Case Study
How Bonterra Companies scaled with SellerChamp
A Texas HVAC reseller replaced manual Excel workflows with multichannel automation — and gained the flexibility to manage bundles and kits.
“Before SellerChamp, managing our listings and inventory manually was a nightmare. It was tedious, error-prone, and held back our ability to scale.”
Martin Evenson, CEO, Bonterra Companies
Bonterra Companies is a Texas-based reseller specializing in air conditioning units. With a small team and an innovative approach that includes bundles and kits, they needed more than a rigid off-the-shelf tool — they needed automation that could bend to their model.
Challenges before SellerChamp
- Manual Excel workflows for inventory and listings — slow, error-prone, and hard to keep current.
- Limited flexibility in existing tools (Shopify, ShipStation, WooCommerce) for custom bundles, kits, and pricing.
- Scaling blocked — expanding to new channels while managing existing ones was nearly impossible without automation.
How SellerChamp helped
- Bundles & kits — link products with accurate pricing without spreadsheet gymnastics.
- Real-time inventory — automatic sync across channels to prevent overselling.
- Multichannel listing — publish and manage listings from one system as they expand.
- Custom workflows & reports — tailored to how Bonterra actually sells, not a one-size template.
Results
- Hours of manual listing and inventory work replaced with automation
- Confidence to expand to additional sales channels
- Fewer stock errors and cleaner operations around bundles and kits
“If SellerChamp were gone, it would give me a 100% heart attack. It would collapse my business entirely.”
Martin Evenson