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A 2020 Guide to Conducting Amazon Keyword Research

As the world’s leading e-commerce platform, there are over a billion products for sale on Amazon, of which approximately 606 million are found on the U.S. marketplace alone. With these whopping figures in mind, to say that competition is fierce would be an understatement.

If you’re an Amazon seller, then there’s a huge chance that the products you’re carrying are also listed by others on the platform. So, how exactly do you get customers to click on yours instead of theirs?

Well, that’s where keywords come in.

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