Recent years have seen the term “E-Commerce” increasingly being touted as the future of the business landscape. E-commerce trends have been blamed for the fall and bankruptcy of many once-iconic companies, such as fashion retailers Forever 21 and Zara, both of whom have been shutting down their brick-and-mortar stores across the globe to focus on building a sustainable digital storefront.
To quote Investopedia, “E-Commerce is a business model that lets firms and individuals buy and sell things over the Internet.” Thanks to the rise of the Digital World, as well as our growing hyperconnectivity, this is quickly becoming the best way to do business.
E-Commerce has a long and colorful history, taking off in the early 1990s when Jeff Bezos started selling books online. This was a relatively novel and unconventional idea at that time – one that many didn’t think would rise to the level that it is today.
Since then, though, E-Commerce has improved by leaps and bounds; its convenience and user experience are unparalleled and the variety of things that can be bought through the Internet are practically limitless. From groceries to baby diapers, and from pet food to furniture – nearly everything is now available online.
