Case Study
How Always in Touch transformed operations with SellerChamp
A Connecticut telecom reseller outgrew its internal system — and found a flexible, affordable platform for Amazon, Newegg, Walmart, and more.
“We felt supported throughout the entire process. The SellerChamp team was responsive and helped us get everything set up quickly.”
Always in Touch Owner
Always in Touch is a high-growth telecom equipment reseller managing bundles, kits, and urgent fulfillment across multiple marketplaces. Their homegrown system couldn’t keep up with inventory sync, order routing, or competitive pricing as they grew.
Challenges before SellerChamp
- Limited internal system — complex, underused, and unable to support growth.
- No real-time inventory sync across Amazon, Walmart, and Newegg — overselling and stockouts.
- Manual order routing — delays and errors, especially on emergency telecom orders.
- Painful pricing updates — discount and shipping changes done by hand across channels.
Why they chose SellerChamp
ChannelAdvisor’s percentage-of-sales fees didn’t fit telecom margins. SellerChamp offered customization, API integrations, and a price point that worked — plus direct access to the SellerChamp team during evaluation.
How SellerChamp helped
- API-powered inventory sync across Amazon, Walmart, and Newegg in real time.
- Automated order management — routing and processing without manual triage.
- Bulk pricing & shipping updates via CSV templates from one place.
- Multichannel expansion — easier path to add platforms like Walmart and Newegg.
Results
- Higher operational efficiency from automated inventory and fulfillment
- Fewer backorders and faster shipping for customers
- A scalable foundation for additional marketplace growth
“Without SellerChamp, our business would be in serious trouble. The impact would be enormous if we didn’t have the system in place.”
Always in Touch Owner